Toyota taking “devil’s advocate” approach to product development

January 29, 2011 by admin  
Filed under Design and Style

Filed under: Etc., Plants/Manufacturing, Toyota, Design/Style

If you don’t get pinched by the wiper arm on the new Toyota Yaris, you have the company’s new “devil’s advocate” product development philosophy to thank. The approach entails a team of engineers doing things with the car that Toyota wouldn’t normally be able to fathom. The events of the [...]

LA 2010: Coda says all-electric production delay is a good thing for the final product

November 23, 2010 by admin  
Filed under Green Auto

Filed under: EV/Plug-in, AutoblogGreen Exclusive, LA Auto Show, Coda Automotive
“We can’t afford to build a car that somebody is not going to buy.”

Coda Sedan – Click above for high-res image gallery

Between the “production adjustment” (i.e., delay) and the recent resignation of CEO Kevin Czinger, you might think that things are looking down for Coda [...]

Toyota to open six new product quality field offices

July 8, 2010 by admin  
Filed under Recalls

Filed under: Recalls, Safety, Toyota
As part of its efforts to improve its responsiveness to customer complaints, Toyota is adding six new product quality field offices (PQFO) around North America starting this month. The new offices are to be co-located with Toyota Motor Sales regional offices and focus on investigating and addressing customer issues like reports [...]

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