Audi A1 to take on the white roof with multi-color options [w/video]

February 17, 2010 by admin
Filed under Design and Style

Filed under: Geneva Motor Show, Hatchback, Audi, Design/Style

Audi A1 teasers – Click above for high-res image gallery

We knew Audi had its eyes on the Mini with the imminent arrival of the A1 premium hatchback, but we didn’t know just how closely they’d be following (or besting) the formula until Audi released a few more details on its new compact hatch.

According to the project’s exterior designer Jurgen Loffler, the Audi A1 – earmarked for release next month ahead of its anticipated Geneva Motor Show debut – will be available in “a variety of colors, regardless of the body color of the car.” Now that’s taking the fight to the Mini, which can be ordered with a roof painted white, black, or the same color as the body, not to mention the host of roof graphics the Cooper available.

While Alfa Romeo doesn’t offer such an option on its Mini-rivaling MiTo sport-hatch, Citroen notably does with its DS3. That’s to say nothing of similar retro touches on the Skoda Fabia and Toyota FJ Cruiser. Looks like the Mini’s trademark white roof won’t be alone for long. Make the jump for Audi’s official video on the design.

Gallery: 2011 Audi A1 Graffiti Teasers